Twitter Podcast

Web 2.0 has made massive changes to communication. The internet has brought upon a new age of social media and with it new ways of interaction. Twitter, a social media site has become one of the leading tools used for the average person, journalists, and companies. With social media at its highest, Twitter has become commonly used among the "average joe". The average person uses Twitter for their kids grades, amber alerts, announcements, store promotions to say the least. With Twitter the community is able to obtain information in seconds and be able to spark a conversation.
In addition to the uses of the average person, Twitter is also used by the mass media in particular journalists. Journalists use Twitter for a variety of reasons; they use the social media site to obtain breaking news that is tweeted at the site. Journalists also obtain and perform interviews by tweeting with their interviewees. They also use Twitter as a "quality assurance" site to double check their news. Lastly, journalists use Twitter as a source of promotion site to promote their work and their stories.
Twitter is also used by companies. Businesses today have begun to use social media sites such as Twitter as a form of less expensive advertising, and a way of monitoring their brand. BusinessWeek writer Rachael King believes that companies use Twitter to "bolster their brands". She believes that companies use Twitter to monitor their customer satisfaction. The writer also states that companies also use Twitter as a form "embracing transparency". Rachael explains that companies want to have a transparent image for their employees and customers to admire.

Our group project podcast was a great example to showcase the advantages of Twitter. Our podcast consisted of showcasing the uses of twitter from an average person's, journalists, and companies perspective.Our blog consisted of showcasing the value of Twitter and the importance that this social media tool is to our community. Below is a copy of our shownote's podcast.

Show Notes
Social Media Today
00.14 Juan begins to introduce the show.
00.38 Juan introduces the various topics that will be discussed on the podcast.
00.42 Sara begins to talk about the use of Twitter for journalists.
01.49 Juan transitions topic to Kirby.
01.58 Kirby begins to talk about the advantages of Twitter for the average person.
03.01 Juan transitions topic to Joe.
03.12 Joe begins talking about the advantages of Twitter for business.
04.38 Juan ends the show.
05.13 Podcast ends.

We believe that Twitter is an excellent social media site that has countless opportunities. Twitter has evolved and is now one of the leading social media sites throughout Web 2.0. As time progresses more and more people are becoming familiar with Twitter. The community, journalists, and companies are among the least who use Twitter as a mean of expressing oneself and obtaining valuable information through a click of a button.

Companies use of Twitter

With technology on the brinks, companies have used innovative ideas such as savvy social media tools to enhance their business. Companies such as Dell, Apple, Amazon, Buy.com to name a few have used social media tools to their advantage. Twitter is one of the newest social media tools that has been used for a company's advantage. Companies use Twitter to "keep constant tabs" of their brand. Comcast, Dell, GM, and Kodak are among the many companies that use Twitter to monitor their brands name and offer assistance to their customers. Twitter is also used a monitor tool for their company's customers. Companies such as GM believe that monitoring their customer's feedback is a way to obtain "business value" to their customers. Twitter is also used as a way to "embrace their transparency", companies such as Zappos are using Twitter to burnish his company's brand and have an opening port for his employees to get to know each other and create a good company's identity. Twitter is also used as a mean to monitor impersonation of company's name used for illicit uses.

I believe that the company's use of Twitter is a smart move to do. Twitter is an innovative social media tool that is valuable and can be profitable for the company. the tactics that I mentioned before are good ideas that may produce a positive feedback for the company. I believe that with Twitter on the rise, many companies will adapt this social media tool and use it for their advantage.

Social Media Strikes EXPRESS Co.

Since the rise of Web 2.0, media tools such as wikis, facebook, twitter, and myspace to name a few have been used on industries to raise awareness for their companies and increase revenues for their sales. EXPRESS Co., a famous name brand clothing company has recently used these innovative social media tools to its advantage and have created a Facebook and Twitter page to promote their brand.
EXPRESS's facebook page consists of a mini version of their actual homepage on the left side of the page, and some videos depicting some of the company's models.As the page transcends, the user can voice their opinion by leaving a comment regarding EXPRESS stores or their current merchandise. The company has also used Twitter to promote their sales and current designs.
I believe that EXPRESS Co. has opened the path to a whole new way of marketing, their Facebook and Twitter pages will create uproar and will soon allure many new customers. So what are you waiting for, subscribe to an EXPRESS Facebook or Twitter page and obtain the latest trends.

If you have any questions please visit this page:http://www.express.com/home.jsp