Monday, March 30, 2009

Twitter Podcast


Web 2.0 has made massive changes to communication. The internet has brought upon a new age of social media and with it new ways of interaction. Twitter, a social media site has become one of the leading tools used for the average person, journalists, and companies. With social media at its highest, Twitter has become commonly used among the "average joe". The average person uses Twitter for their kids grades, amber alerts, announcements, store promotions to say the least. With Twitter the community is able to obtain information in seconds and be able to spark a conversation.
In addition to the uses of the average person, Twitter is also used by the mass media in particular journalists. Journalists use Twitter for a variety of reasons; they use the social media site to obtain breaking news that is tweeted at the site. Journalists also obtain and perform interviews by tweeting with their interviewees. They also use Twitter as a "quality assurance" site to double check their news. Lastly, journalists use Twitter as a source of promotion site to promote their work and their stories.
Twitter is also used by companies. Businesses today have begun to use social media sites such as Twitter as a form of less expensive advertising, and a way of monitoring their brand. BusinessWeek writer Rachael King believes that companies use Twitter to "bolster their brands". She believes that companies use Twitter to monitor their customer satisfaction. The writer also states that companies also use Twitter as a form "embracing transparency". Rachael explains that companies want to have a transparent image for their employees and customers to admire.

Our group project podcast was a great example to showcase the advantages of Twitter. Our podcast consisted of showcasing the uses of twitter from an average person's, journalists, and companies perspective.Our blog consisted of showcasing the value of Twitter and the importance that this social media tool is to our community. Below is a copy of our shownote's podcast.

Show Notes
Social Media Today
00.14 Juan begins to introduce the show.
00.38 Juan introduces the various topics that will be discussed on the podcast.
00.42 Sara begins to talk about the use of Twitter for journalists.
01.49 Juan transitions topic to Kirby.
01.58 Kirby begins to talk about the advantages of Twitter for the average person.
03.01 Juan transitions topic to Joe.
03.12 Joe begins talking about the advantages of Twitter for business.
04.38 Juan ends the show.
05.13 Podcast ends.

We believe that Twitter is an excellent social media site that has countless opportunities. Twitter has evolved and is now one of the leading social media sites throughout Web 2.0. As time progresses more and more people are becoming familiar with Twitter. The community, journalists, and companies are among the least who use Twitter as a mean of expressing oneself and obtaining valuable information through a click of a button.

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