Companies use of Twitter

With technology on the brinks, companies have used innovative ideas such as savvy social media tools to enhance their business. Companies such as Dell, Apple, Amazon, Buy.com to name a few have used social media tools to their advantage. Twitter is one of the newest social media tools that has been used for a company's advantage. Companies use Twitter to "keep constant tabs" of their brand. Comcast, Dell, GM, and Kodak are among the many companies that use Twitter to monitor their brands name and offer assistance to their customers. Twitter is also used a monitor tool for their company's customers. Companies such as GM believe that monitoring their customer's feedback is a way to obtain "business value" to their customers. Twitter is also used as a way to "embrace their transparency", companies such as Zappos are using Twitter to burnish his company's brand and have an opening port for his employees to get to know each other and create a good company's identity. Twitter is also used as a mean to monitor impersonation of company's name used for illicit uses.

I believe that the company's use of Twitter is a smart move to do. Twitter is an innovative social media tool that is valuable and can be profitable for the company. the tactics that I mentioned before are good ideas that may produce a positive feedback for the company. I believe that with Twitter on the rise, many companies will adapt this social media tool and use it for their advantage.