With Web 2.0 at its top, companies such as Gawker Media have began to use the internet as a mean of advertising. Gawker Media is one of the leading publishers for new "gadgets, gizmos, and cutting-edge electronics". It's target audience consists of technological savvy individuals who are on the looks for a great new gadget. The website gives recommendations for "laptops, cell phones, PDAs, digital cameras, home entertainment", and other sort of gizmos. With its vast amount of information, Gizmodo, one of Gawker Media's main websites publishes more than 60 reviews per weekday. Some of the brands that are utilized within the site include Intel, Microsoft, AT&T, Canon, Bose, Google, Best Buy, HP, to say the least. In addition to their advertising, Gawker also includes various "buzz" stories that include worldly news, company information, etc.
Before stumbling upon this site I was oblivious to know that there were websites like Gawker that obtain efficient information for the average person. I think that this site is an excellent site for one to view the newest gadgets and be able to know what is more reliable.
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