Twitter Podcast2

Video Project!

The social issue that I chose for this particular project was Global Warming. As a true advocate of Global Warming, I decided to create a video that represented vivid scenarios of the cause. But before I could create my own video, I first had to choose editing software that would help me generate my own original work. After careful deliberation, I decided to use the program Jaycut. Jaycut proved to be a very meticulous site to work with. At first Jaycut seemed to be straightforward; the program had tabs that indicated were everything was placed but as soon as I finished downloading the pictures I began to have some technical difficulties. For some odd reason, I could not get the transitions and the picture to properly connect. But after viewing the help video, I was able to somewhat fix the problem. After that, I tried to insert some music but that apparently did not go as planned. The Jaycut program froze my slides and muted my music. Although this occurred, I managed to unfreeze the slides and input the appropriate wording to prove my point across.
My video consisted of vivid images that represented Global Warming. I began my video with a picture that resembles a busy urban street with people walking by; I chose this piece because it represented the busy lives that we all have. Within the picture I inserted text that stated:“Stop Overconsupmtion…” I chose these words because the picture represents how much a person overuses goods such as cars, and electricity. The next slide consisted of a picture that showcased hundreds of cars and people. The slide after that also showed cars halted by a huge line of traffic. I selected these pictures as an example of how much CO2 is being consumed. In my next two slides I showed coal plants that depicted thick clouds of smog. Within one of the pictures I inserted text that stated “Reduce Co2 Emissions” as a caution. The next slide consisted of a picture of a farm and acres of land. I picked this picture as a representation of how we’re supposed to preserve our land for cultivation. The next two slides illustrate animal pictures; I chose these images so that people can begin to preserve our wildlife. The next image embodied a picture of the planet Earth covered in water. I selected this image as a representation of what the Earth can face if we continue with our lifestyle. My last image consisted of a man with a sign that stated: “Stop Global Warming”.
I decided to create a video regarding Global Warming because I believe that this is a serious subject that many disregard. Regardless of what skeptics believe, there have been signs that state that our overconsumption and mistreatment of the world has caused changes in the Earth’s atmosphere. The video is just a plea to stop over utilizing commodities, and help preserve our surroundings by reducing the use of fossil fuels, and by limiting our use of goods.

Music by: Garage band's Missing Edge Band

The Restoration of the Myspace Dynasty

Photo by: Kylemac
With social media sites fighting for the title of biggest online network site, Myspace has stepped up for the challenge and has began working on revamping its company. Former Facebook executive Van Natta, has taken the position of CEO of Myspace (Ortutay 1). Writer Barbara Ortutay states in one of her articles that Mr. Natta has replaced Chris DeWolfe; one of the co-founders of Myspace this past Wednesday. The writer states that Mr. Natta faces new challenges on his way. Ortutay discusses that although Myspace is the current highest social network site; their users are still less than those of Facebook (130 Million Myspace users vs. 200 Million Facebook users). Ortutay discusses that much of Myspace revenues come from advertisings that Google Inc has done throughout the years. The writer states that the CEO Van Natta will bring new change to the company. Ortutay continues by stating that unlike Facebook, Myspace has not redesigned or updates their sites as frequently. Writer Ortutay concludes her article by stating that CEO Van Natta comes from a strong background and can do wonders for the Myspace site.

I believe that redesigning one's company's image such as Myspace did is a good way to revitalize their company and obtain a bigger audience. I think, that social media sites such as Myspace are good online sites that help connect the world by helping connect one another through the virtual world.

The Enhancement of the News Release

With the vast innovations of Web 2.0, news releases had to be modified for the new era. As technology emerged, news releases transformed into a good resource for journalists and the general audience. The need to obtain relevant and detailed material from news releases became prominent, and the features need to have a good news release became very important. The readings from the book PR 2.0-New Media, New Tools, New Audiences, believes that there should be changes to the news release in order to be appealing to journalists. The book specifies that news releases should have RSS feeds to link the subject matter to its content and vice versa, "photo libraries with high resolution, MP3 files, video footage for Video-On-Demand (VOD), links to previous coverage on a topic with the ability to use del.icio.us or Digg for social bookmarking, and Technorati" because it is a good site that has an abundance of sources worldwide. All of these prerequisites are good innovations that would not only revitalize the news release but make it appealing to the new age.

I believe that the news release is an important artifact to keep around. The news release has helped journalists come along this far and what better way to incorporate it into the new age than by enhancing it with new Web 2.0 innovations.

Jump Cut's Creations

This past week lecture focused on our most upcoming project, a 1 minute video. Our professor gave our class a number of video editing sites that allowed us to create our own video; I chose Jumpcut as my video editing site. Although I don't know much of editing software, I may admit that Jumpcut did not seem to be very hard to understand. The program seems to be very self explanatory. Although the video editing site may seem to work proficiently,trying to create a video did not seem easy. Uploading pictures, inserting effects, and inputting texts may seem easy to do within a matter of minutes but trying to concise everything into a video did not seem easy.

I think that Jumpcut is a good website to use to create your own video. The site seems to be very user friendly and easy to understand.I believe that this site is a great website that can enhance your own understanding on video editing while perfecting your skills.

Gizmodo-Tech Savvy Website

With Web 2.0 at its top, companies such as Gawker Media have began to use the internet as a mean of advertising. Gawker Media is one of the leading publishers for new "gadgets, gizmos, and cutting-edge electronics". It's target audience consists of technological savvy individuals who are on the looks for a great new gadget. The website gives recommendations for "laptops, cell phones, PDAs, digital cameras, home entertainment", and other sort of gizmos. With its vast amount of information, Gizmodo, one of Gawker Media's main websites publishes more than 60 reviews per weekday. Some of the brands that are utilized within the site include Intel, Microsoft, AT&T, Canon, Bose, Google, Best Buy, HP, to say the least. In addition to their advertising, Gawker also includes various "buzz" stories that include worldly news, company information, etc.

Before stumbling upon this site I was oblivious to know that there were websites like Gawker that obtain efficient information for the average person. I think that this site is an excellent site for one to view the newest gadgets and be able to know what is more reliable.

Karkovack 's 1o1 Marketing

Image provided by: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en
This week's readings emphasized on the importance of interactive marketing. The Citizen Marketers book emphasized that to have a good social media relationship with your client you must first pay attention to their needs. Chapter 5 of the Citizen Marketer's book talks about a Web site developer by the name of Eric Karkovack who launched a website to revive a drink by the name of Surge. Karkovack's website was titled SaveSurge.org; this website depicted Karkovack's great interest of Surge. As time progressed SaveSurege.org began to grow and the popularity of the site increased dramatically. As Surge activists were increasing in popularity; Coca Cola began to launch a new beverage to the market called Vault. Vault was a test beverage that was particularly similar to Surge. Karkovack became interested in the test beverage and decided to drive 4 hours to obtain the Vault drink. After he obtains some Vault, Karkovack begins to blog about it. As he begins to blog more and more people began to link Vault with Surge and see the new beverage as a reincarnation of the Surge beverage. After several months of Karkovack's attempt to revive the Surge product he decides to built a new fan site called VaultKicks.org. This site was launched to promote the success of Vault and to launch the product worldwide. The site became a huge success but had no recognition from the Coca Cola company. Google entries in 2006 showed that VaultKicks.org had more recognition than Coca Cola's official Vault's site. Korkovack concludes by stating that the Coca Cola needs a lot of enhancement on the issue of interactive marketing. He states that their marketing techniques are descent but still need adjustments on their websites.

I believe that Korkovack is right; companies such as Coca Cola need to pay attention to their customer's and acknowledge their work. Korkovack's websites are a perfect example of what the average person can do for a company. His drive to revive Surge and promote Vault played a huge part in the company's prospects. The book concludes Karkovack's story by stating that companies should be more customer friendly and should really listen to their customers. I do agree with the Citizen Marketer's authors when they state that without customer satisfaction a company will not last. Customer's input is a huge asset to a company's future.

Twitter Don'ts

http://creativecommons.org/licenses/by-sa/2.0/deed.en
As social media sites increase in popularity; the number of social media advocates rises. Social media sites such as Twitter has been one of the leading sources of communication. Twitter has served the web with numerous advantages for the average individual and businesses. With hundreds and thousands of people Twittering; there have been a number of "Twitter don't s" that have been recognized for social media advocate to follow. One of the rules that the website Ezine@articles author Alan King states is not to Twitter about everything. Mr. King states that Twittering every second of ones life will lead to nowhere. He writes that one should tweet about above ordinary experiences and interesting things. Another of King's dont's is for one not to market every general product that gets in one's way. He states that the way one obtains people's attention is by providing a special product or marketing something that people want. King later writes that one should not post "product image as your profile picture". He states that this is a very poor taste for one to do and a "cardinal sin of Internet marketing". King ends his note by stating that one should avoid curse words for the good of one's image.

I believe that King's tips should be a good start to keep a good image in Twitter. Twitter can be a good social media site that can help one's self interest and the prosper of one's business. If used carefully, Twitter can bring many advantages and prospers to one's social media experiences.

Opening Doors to PROpenMic

With the high rise of job applicants at its max, companies such as PropenMic have been created to acquire job opportunities for the average person. Throughout this week's lecture our class learned that PropenMic is a social media site that has 4,143 members who range from students, faculty, and Public Relations Consultant. This website is a fairly new site that was created a Public Relations professor by the name of Robert French. This site was created to network and be able to obtain an internship or perhaps a job. The site helps people announce their job searches and helps them build bonds with potential business owners seeking a potential job applicant.

I believe that PropenMic is a great website. I think that it is amazing that in a matter of a few years we have begun to use the internet for practically everything; including job searches. PropenMic not only helps individuals to network but also helps enhance communication with potential job applicants. PropenMic is a fairly easy website that includes a calendar, news hooks, and videos. The site is a savvy media site th at obtains vast amount of information for an individual to grasp.

Twitter Podcast

Web 2.0 has made massive changes to communication. The internet has brought upon a new age of social media and with it new ways of interaction. Twitter, a social media site has become one of the leading tools used for the average person, journalists, and companies. With social media at its highest, Twitter has become commonly used among the "average joe". The average person uses Twitter for their kids grades, amber alerts, announcements, store promotions to say the least. With Twitter the community is able to obtain information in seconds and be able to spark a conversation.
In addition to the uses of the average person, Twitter is also used by the mass media in particular journalists. Journalists use Twitter for a variety of reasons; they use the social media site to obtain breaking news that is tweeted at the site. Journalists also obtain and perform interviews by tweeting with their interviewees. They also use Twitter as a "quality assurance" site to double check their news. Lastly, journalists use Twitter as a source of promotion site to promote their work and their stories.
Twitter is also used by companies. Businesses today have begun to use social media sites such as Twitter as a form of less expensive advertising, and a way of monitoring their brand. BusinessWeek writer Rachael King believes that companies use Twitter to "bolster their brands". She believes that companies use Twitter to monitor their customer satisfaction. The writer also states that companies also use Twitter as a form "embracing transparency". Rachael explains that companies want to have a transparent image for their employees and customers to admire.

Our group project podcast was a great example to showcase the advantages of Twitter. Our podcast consisted of showcasing the uses of twitter from an average person's, journalists, and companies perspective.Our blog consisted of showcasing the value of Twitter and the importance that this social media tool is to our community. Below is a copy of our shownote's podcast.

Show Notes
Social Media Today
00.14 Juan begins to introduce the show.
00.38 Juan introduces the various topics that will be discussed on the podcast.
00.42 Sara begins to talk about the use of Twitter for journalists.
01.49 Juan transitions topic to Kirby.
01.58 Kirby begins to talk about the advantages of Twitter for the average person.
03.01 Juan transitions topic to Joe.
03.12 Joe begins talking about the advantages of Twitter for business.
04.38 Juan ends the show.
05.13 Podcast ends.

We believe that Twitter is an excellent social media site that has countless opportunities. Twitter has evolved and is now one of the leading social media sites throughout Web 2.0. As time progresses more and more people are becoming familiar with Twitter. The community, journalists, and companies are among the least who use Twitter as a mean of expressing oneself and obtaining valuable information through a click of a button.

Companies use of Twitter

With technology on the brinks, companies have used innovative ideas such as savvy social media tools to enhance their business. Companies such as Dell, Apple, Amazon, Buy.com to name a few have used social media tools to their advantage. Twitter is one of the newest social media tools that has been used for a company's advantage. Companies use Twitter to "keep constant tabs" of their brand. Comcast, Dell, GM, and Kodak are among the many companies that use Twitter to monitor their brands name and offer assistance to their customers. Twitter is also used a monitor tool for their company's customers. Companies such as GM believe that monitoring their customer's feedback is a way to obtain "business value" to their customers. Twitter is also used as a way to "embrace their transparency", companies such as Zappos are using Twitter to burnish his company's brand and have an opening port for his employees to get to know each other and create a good company's identity. Twitter is also used as a mean to monitor impersonation of company's name used for illicit uses.

I believe that the company's use of Twitter is a smart move to do. Twitter is an innovative social media tool that is valuable and can be profitable for the company. the tactics that I mentioned before are good ideas that may produce a positive feedback for the company. I believe that with Twitter on the rise, many companies will adapt this social media tool and use it for their advantage.

Pipelines of Web 2.0

This week's lecture highlighted a new way of finding information on a particular thing, person or organization. The lecture emphasized on yahoo's program that creates pipelines that links your search to various social media tools. Our professor showed us step by step on how to obtain the best information to acquire the overall information for your search. The first step that was done was create an account on the yahoo pipeline's website, after doing that we had to come up with something to search for. After we had our search, we had to then go to well-known social media sites such as Twitter, Technorati, Youtube, and Google Reader to look for your search. Once you would find information regarding your search you would then obtain it's RSS and add it to your pipeline. After completing all of your searches you would then connect all of your social media sites with "pipes" and then have all your information be sent to one site. Yahoo's pipelines are being used by the masses; with technlogy on the break many people are being aware of the advantages that Web 2.0 has brought to their attention. A variety of individuals have used this site for their personal and professional reasons.

I believe that this is a great way of saving time and effort in searching for your information. Yahoo pipelines are also good way to check your information and other searches that are of interest to you. This new social media tool is a great assest to anyone searching from multiple social media sites. Using yahoo pipelines is a eminent way to take advantage of the great ways of Web. 2.0.

SEU's New Social Media Tool

Technology has stricken St. Edward's University by force this past year. With the creation of Web. 2.0 many organizations such as St. Eds have mastered the skills of using social media tools towards their advantage. St. Ed's Student Life is no exception and has recently created a website to approve event approvals. Student Life is now requiring to process any event approval forms through a new web powered by CollegiateLink. This website is a savvy and efficient site that easily lets you fill out an event approval form and lets you register your organization's events. In addition to this, the Student Life's website also lets you look at other upcoming events and other people's status to monitor each others events.
To obtain access to this page you must first create an account for your organization. After creating an account you have the option to add any of your organization's officers to acquire access to the site. The website is full of insightful surprises for it has a home page that has a virtual bulletin that consists of future events from other organizations. The website also has short tag lines that describes any of the other organization's events, memos, or thoughts.

I believe that this is an awesome website that couldn't of been created any better. This website makes it easier for students to obtain access of other events, organizations and their event approvals. This new website is a savvy tool that will help connect St. Edward's organizations as a whole.

Social Media 1 o 1

The 21st Century marked a new beginning for social media, since the birth of Web 2.0, technology has advanced dramatically.Although many of these amenities have come up in the recent years there are an abundant amount of people who still have no clue how to incorporate new social media in their environment. Social media has grown immensely over the past few years, people are know capable of expressing their own opinions and promoting merchandise through blogs,use wikis as a informational tool and use other sorts of social media techniques to advance in their daily and work environments. Because so many people are unaware of the advantages of social media Inbound Marketing, a technique used to obtain customers has been used to create a one day bootcamp that emphasizes on the importance of customer attraction. The bootcamp will take place in Austin, TX on Thursday March 12th for individuals who seek to enhance their customer attraction. The session will consist of "keyboard education seminar in new marketing". This bootcamp will help the individual understand the advancements of social media and the tools used to develop an adequate marketing technique.

Inbound Marketing is an excellent source for companies and workers who seek to enhance their customers. This session will help them enhance their social media abilities by incorporating new technology to attract potential customers. I believe that this is a good opportunity for all of those individuals who seek to be knowledgeable of all the new amenities in the technology world.

Hear Your Voice

With technology on the break, podcasting has become an ingenious social tool to express one self. This week's class taught us how to create and publish our own podcast. Our professor had a guest speaker who showed us how to create a podcast. Our guest speaker had a step by step booklet that showed us how to use the program. The program we used was called Audacity, this program is an ingenious mechanism that helps the person record,play, and edit . This program contains an easy way to create a podcast. Audacity can also help you enhance one's podcast by inserting music or managing one's tone of voice. Individuals create a podcast for a variety of reasons, some use it for interviews, music, tutorial, storytelling, lectures, conference recaps, and oral presentations, etc.

I believe that creating a podcast is a new technology that can enhance one's work. A podcast is an innovative media tool that can enhance one's work. Creating a podcast for this class will help me obtain a good understanding on how to use a podcast.

OCARINA: iPhones New Way of Playing

With the technology raising day to day; iphone an innovative telephone has come up with a new way of gaming. iPhone experts have come up with an instrumental game called OCARINA. This game enables users to sing and compete worldwide with other gamers. Ocarina is a device that is "sensitive to your breath, touch and movement". "There are no pre-complied riffs so musicians will find unlimited opportunities for self-expression. Advanced options allow you to choose between diatonic, minor and harmonic scales". This game enables users to tap into the social sphere by competing against others world wide, users will be able to rate their performances and even name their Ocarina if they please. Ocarina is easy to use, by just blowing into your phone's microphone you will be able to record your music. If you choose to change your vibrato you can easily do so by tilting your phone. After your done recording your music, you can easily share it with friends and family members via e-mail, or by displaying them on "My Ocarina" webpage.

I believe that this is a fun and interesting way of gaming. This new era of social media networking is bringing new ways to connect with others worldwide. This new game can enable people to show of their talents and engage in interpersonal interaction.

If you have any questions please visit this website: http://ocarina.smule.com/

Media Outreach

Chapter four of the PR book describes a new way of reaching out to the media. The author describes ways for a Public Relations specialist to connect with the mass media. The book states that for a PR professional to obtain a good relationship with a journalist you must first know as much information of them as you can (Breakenridge 58). Breakenridge states that as a PR consultant, you must first use the internet and research the journalist background and obtain well-rounded information of that person. After you have completed that you must then contact the journalist depending of how they want to be contacted (Breakenridge 60). The book emphasizes for you to give detail and accurate information; the author stresses for you to have concrete information that is liable or else your reputation may end up suffering for that (Breakenridge 60). Journalists also seek reliable information that they can use for their stories. The book emphasizes for PR consultants to information that is beyond the norm (Breakendridge 60). Its also important for PR consultants to give information that can be used to meet deadlines (Breakenridge 60). The book states that with these steps, journalists are more willing to use your help.

I believe that these steps are a good start into a building a relationship with journalists. Having accurate information, and being relevant and persistant will pay off in the end. Obtaining good ties with a journalist can benefit a PR consultant throughout their career.

Social Media Strikes EXPRESS Co.

Since the rise of Web 2.0, media tools such as wikis, facebook, twitter, and myspace to name a few have been used on industries to raise awareness for their companies and increase revenues for their sales. EXPRESS Co., a famous name brand clothing company has recently used these innovative social media tools to its advantage and have created a Facebook and Twitter page to promote their brand.
EXPRESS's facebook page consists of a mini version of their actual homepage on the left side of the page, and some videos depicting some of the company's models.As the page transcends, the user can voice their opinion by leaving a comment regarding EXPRESS stores or their current merchandise. The company has also used Twitter to promote their sales and current designs.
I believe that EXPRESS Co. has opened the path to a whole new way of marketing, their Facebook and Twitter pages will create uproar and will soon allure many new customers. So what are you waiting for, subscribe to an EXPRESS Facebook or Twitter page and obtain the latest trends.

If you have any questions please visit this page:http://www.express.com/home.jsp

"The Printing Press as an Agent of Change"

This image can be obtained at www.eslweb.org/587.htm
As we take a look back at history, we can recall the beginning of an era that emerged into current modern day printing . Johann Gutenberg was the inventor of the printing press, a machine that had the ability to duplicate material in a couple of days (McConnel & Huba, 72). This new innovation changed the lives of many; this German inventor opened the path way to change. "The availability of printed materials made possible societal, cultural, familial, and industrial changes facilitating the Renaissance, the Reformation, and the scientific revolution"(McConnel & Huba, 73). The printing press made it possible for emerging activists such as Martin Luther (Reformer of the Christian faith) to reach out to the masses and be able to voice out his opinion through text. "In just three years, between 1517 adn 1520, Luther's 30 publications probably sold more than 300,000 copies" (McConnel & Huba, 73).

The printing press emerged a channel for self expression and the spreading of information. If it werent for the printing press, our era would have never been as evolved as it is now; world wide written sources wouldnt of been able to be known and the ability of express ones opinion could have been more difficult to show. "A new cultural die had been cast. Truth had been democratized. Society had been wrecked and rebuilt in new and egalitarian ways" (McConnel & Huba, 74).

RSS Access

With everyone's life on the go people's time is a valuable tool for everyone to have. Really Symple Syndication (RSS)is a valuable asset to one's life, with this tool people have the privilage to have information sent to them instead of them searching through the internet. RSS is a a good alternative to have when you have a busy schedule in addition to that it is "spam free, a communication tool that helps you update, an excellent resource for companies, a means to reach customers, etc" (Breakenridge, 144). RSS can avoid you countless hours surfing through the net....so what are you waiting for? Go and create your RSS!

Google Searchwiki Innovation!

Google has once again innovated the internet by introducing a new way to search the Internet. Google has introduced a "Searchwiki" which allows users to sort their sites in order to rank them however they please. Creators of this new idea state that the arranging of websites is just the begining, users can also write notes next to the website and also rearrange their sites whenever they want. "Searchwiki is available to signed-in Google users", you must acquire a google account to be able to use Searchwiki. In addition to seeing your sites, you can also be able to see other Searchwiki user's notes.
This new way of sorting your searches and navigating the internet is a more convinient way to use the Internet. By simply logging into your Searchwiki and going through your website you will be able use the Internet more efficiently. I believe that this is a great idea that can have a positive aspect to the community. "Google has become the de facto starting point on the Web" by speeding up your time on the web and having your sites at easy access.

If you have any further questions please visit this site: href="http://futurethinktank.com/2008/11/20/google-search-wiki/">

Facebook Gets a Face Lift

Creators of Facebook have recently decided to give the site a new maker over. Although the program has had a few changes done, designers of Facebook believe that the site still needs some improvements. Facebook innovators believe that "these changes are intended to help user communicate and share information more easily with each other- on their profiles, through applications, and through News Feed". To accomplish this they have set goals to:
"-Make profiles simpler and more relevant for uses adn their friends
- Help users represent themselves adn control their profiles
- Help users commuicate with their friends through content as well as through established channels"

These new modifications will soon bring new applications which consumers can use. "Here are the key improvements:

1. New forms of user-to user communication.
2. Deeper profile integration.
3. Streamlined install/login flow".

These new adjustments done to the site will allow Facebook users to navigate the page with more ease. I think that this new innovation is an excellent asset the page, all these improvements can enhance communication among users and can also attract new users to the site.

If you have anymore questions regarding Facebook improvements please visit this page:href="http://wiki.developers.facebook.com/index.php/New_Design_Integration_Guide">

The New Rise of PR

Photo credited to Fotosearch Stock Photography and Stock Footage
With the rise of new technology and advancements, public relations has evolved into a more productive profession. PR used to be a vocation that relied greatly on third party authorities to promote their services; but with new services rising, PR has loosen their tie with third party influencer's and has now shifted to a more effective form of communication. The advancements of technology has paved the road for PR consultants by further connecting them to the customer through innovative ways of technology.

Deirdre Breakenridge, author of the book "PR 2.0" states that PR has taken a different approach in communicating with their audiences by using "new social media tools to create compelling information...." (13). She furthers her explanation by stating that the growth of the internet has really impacted the development of all these social media applications such as "blogs, wikis, Really,Simple Syndication (RSS) technology, streaming videos, and podcasts.."(Breakenridge, 14). She strengthens her argument by saying that public relations specialists can reach their audiences directly by the use of these applications.

The author also gives compelling examples of the variety of social media applications that a variety PR Companies have adapted. She states that E-Newsletters are a good source to attract "potential prospects, current clients, employees, the media, stockholders,etc" (Breakenridge, 19). She also affirms that viral marketing is a good source for spreading your message out. Breakenridge states that she likes to think of viral marketing as the "word of mouth" of the Internet (Breakenridge,22). She finalizes her examples by saying that news releases are also a good source of strong communication. She explains that with the right precautions and targeting lists, PR companies will have a broad range of their message distributed to their targeted audience (Breakenridge, 24).

This new innovative ways of promoting public relations seem to have a positive outlook for the profession. With the promoting of these new ideas we will soon obtain a greater source of information from customers and those willing to give out their opinion. With the rise of 2.0 Internet, we were able to better enhance our ways of communicating by removing third parties and directing our attention straight to our primary audience; the customer.